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Meet Vow'd

We are more than beautiful dresses, we’re here to make a difference.

Our mission is simple - offer brides designer quality dresses at accessible prices and a shopping experience that is uncomplicated and fun.


There is no shortage of shopping destinations for today’s brides but after being overwhelmed (quite literally) by the price tags on designer gowns, and underwhelmed by the discount warehouses, we knew there needed to be an alternative. Simply put, we want to meet you where you are.


You see, weddings are our favorite type of celebration: dressing up, dancing all night, cake!


Helping brides find the perfect dress is a dream job and we’re honored to get to do it, but we don’t believe that a wedding – or dress – should break the bank.


By working directly with suppliers and stocking dresses in sizes 0-24W (vs. the typical made-to-order model) we’re able to pass along significant savings without compromising quality or style. And deliver our dresses to you in days, not months!

Vow'd is making a difference in bridal
Share the Love
Share the Love

Treat our guests (and each other) as we would want to be treated.

Value Without Compromise
Value Without Compromise

Provide high quality and craftsmanship at approachable price points for all.

In Good Company
In Good Company

We’re all connected and being a good neighbor is simply the right thing to do.

Try Something New
Try Something New

We recognize we’re not going to get this 100% right all the time, but we’ll keep shooting for the stars!

Vow'd is a Different Kind of Wedding Brand

We also believe that we have a responsibility to be a good citizen; to share profits and share talents. As part of the Altar’d State family, giving back is in our DNA.


Brides inspire us daily with their unique love stories and contagious joy and it’s in that same spirit we pledge to make a positive impact on our community. We’re committed to giving 1% of our sales to charities that build confidence and educate the next generation of incredible women.


At the end of the day, it’s not about signature cocktails or how great the party was:


It’s about witnessing love, celebrating love, and ultimately, spreading love.


Here’s to new beginnings, spreading love, and a lifetime of happiness!